From Zero to Hero — Master the Olive Oil Business
A complete professional program integrating sensory tasting, international trade, and strategic marketing — designed for the next generation of olive oil leaders.
A unique approach built on 3 pillars
Every level of our program is built on the integration of these three complementary disciplines — from grove to global market.
Tasting
Master sensory analysis at a professional level. Learn to identify quality, detect defects, and communicate the character of an oil with precision.
- Sensory analysis fundamentals
- Quality & defect identification
- Advanced oil profiling
- Panel simulation & quality control
Export / Import
Understand global trade flows, logistics, documentation, and how to access the most strategic international markets for olive oil.
- Global market structures
- Trade flows & documentation
- Incoterms & international logistics
- Market access: Europe, USA, MENA
Marketing
Build a brand that sells. From positioning and storytelling to go-to-market strategy and multi-channel distribution across B2B and retail.
- Branding & product positioning
- Packaging & storytelling
- Pricing strategy
- B2B, retail & private label
A structured 3-level journey
Six days of intensive learning, spread over three weekends. Each level builds on the last — from foundations to full international execution.
Foundations
Build solid expertise
- Introduction to sensory analysisTasting
- Understanding the global marketExport / Import
- Branding basicsMarketing
- Product positioningMarketing
Business & Market
Develop your strategy
- Advanced sensory analysisTasting
- Logistics basicsExport / Import
- Brand creation & packagingMarketing
- Pricing & storytellingMarketing
International Trade
Move to execution
- Professional panel simulationTasting
- Incoterms & customsExport / Import
- Go-to-market strategyMarketing
- Distribution & developmentMarketing
Built for real impact in a growing market
Global vision, practical focus
We teach through the full lens of the olive oil business — from grove to shelf, from local market to international trade. Theory always tied to real-world execution.
International market standards
Our curriculum reflects the standards and demands of Europe, the USA, and MENA markets — the three most strategic regions for olive oil business today.
Small, intentional cohorts
Groups are kept deliberately small to ensure personal guidance, peer interaction, and a learning environment that mirrors a real professional setting.
Expert-guided, results-driven
Every session is designed to create direct, measurable impact on your business — whether you are a producer, importer, distributor, or brand builder.
Coming to a city near you
Sessions open once a sufficient number of participants confirms interest in a city. Register your interest and we'll notify you as soon as a session is confirmed near you.
The program runs over 3 weekends (Saturday & Sunday), designed to fit alongside your professional schedule.
Transform your passion into a career
Join a new generation of olive oil professionals. Position yourself in one of Europe's fastest-growing specialty food markets.